RTB (Real-Time Bidding) para Leigos
RTB (Real-Time Bidding) para Leigos
Blog Article
Below, we break down some platforms you might use if you’re looking to sell or purchase ad inventory online.
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As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the Completa effectiveness of your marketing campaigns.
Real time bidding allows for faster and more efficient buying for advertisers. They are able to have more control over their buying, which cuts down on wasted ad impressions by serving ads to relevant audiences and minimizing ad fraud risk—making it cost-efficient, as well.
If the advertiser has the highest bid in the auction, their ad is displayed on a publisher’s website or mobile app.
RTB advertising is an ad buying method where parties buy and sell ad impressions in real time via automated auctions that occur while a page or mobile app is loading.
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In short, RTB is always done through programmatic advertising, but programmatic advertising doesn’t always use RTB.
Once an ad gets chosen, the website loads, and you see the winning ad on your screen. That’s a lot of complex steps in a short period. I’ve never been to an auction that operated that quickly, for sure. Let’s put this into perspective.
These auctions take place in milliseconds, dramatically cutting the time it takes to buy ad space. RTB auctions replace traditional ad buying processes, allowing advertisers to place hundreds or even thousands of ads almost instantly.
Supply Side These are the publishers. Within the app, publishers determine which ad formats and sizes to allow and then make these ad spaces available to bidders looking to have their ads placed.
A supply-side platform is what publishers or website owners use to help them sell their ad space to advertisers. Publishers use the supply-side platform to supply the space for ads. Google Ad Manager also includes a supply-side platform, known previously as DoubleClick for Publishers.